Cars Launched in September 2025: The Big Highlights
Cars Launched in September step into the final quarter of 2025, the auto industry continues to ramp up with exciting new models hitting the market in September. Below is a look at some of the most noteworthy cars that launched (or are launching) this month — covering everything from electric vehicles (EVs) to refreshed internal-combustion models. Brandcar
1. Maruti Suzuki Victoris (also referenced as “Escudo/Victoris”)
A key mainstream entrant, this mid-sized SUV from Maruti Suzuki is scheduled for launch on 3 September 2025.
What to expect:
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Positioned between the existing Brezza and Grand Vitara in size and pricing.
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Likely to offer multiple powertrains: 1.2-litre turbo-petrol, strong hybrid, possibly CNG.
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Premium features expected for the brand: panoramic sunroof, Level-2 ADAS (driver assistance), powered tailgate.
Why this matters:
Maruti’s push with this model signals a strategic move upward in size and features – catering to buyers who want more than entry-level SUV but don’t want to stretch into luxury territory. Its arrival could shake up the competitive mid-SUV segment. Brandcar
2. Citroën Basalt X
Set to launch on 5 September 2025, the Basalt X is an updated version of the coupe-style SUV from Citroën.
Updates and features:
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Cosmetic refresh and interior upgrades: new upholstery, ambient lighting, perhaps “push-button start/stop”.
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Continuation of existing engine options, but with improved features such as 360-degree parking camera, auto-dimming IRVM (interior rear-view mirror).
Why this matters:
While not a ground-up new model, the Basalt X reflects how automakers are increasingly focusing on incremental upgrades—adding tech and styling improvements to maintain interest and competitiveness without radical redesigns. For buyers looking for a premium feel without breaking the bank, this could be a smart option.
3. VinFast VF6 & VinFast VF7
Both are EVs from the globally-focused Vietnamese automaker VinFast, entering the Indian market (and possibly broader Asia) with a launch date of 6 September 2025.
Key specs & positioning:
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VF6: Compact SUV with a ~59.6 kWh battery, WLTP range around 480 km.
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VF7: Larger sibling, offering optional AWD (all-wheel drive) with a ~70.8 kWh battery. Performance variant up to ~353.5 PS and range up to ~532 km (depending on variant). Brandcar
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Both models bring features such as large infotainment screens, ADAS, and competitive pricing (for EV segment) in their launch market. 3 Most Expensive BMW Cars in South Africa
Why this matters:
EVs are rapidly becoming mainstream, and the entry of VinFast with two SUV models shows how the EV segment is diversifying. Buyers looking for electric mobility now have more viable options. This also puts pressure on established automakers to sharpen their EV offerings.
4. Volvo EX30
In the luxury segment, Swedish automaker Volvo is launching the EX30 — its most affordable EV yet — mid-September 2025. Brandcar
Highlights:
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69 kWh battery pack, claimed WLTP range around 480 km.
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Powerful single motor delivering ~272 PS and 343 Nm torque.
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Premium features: panoramic sunroof, wireless charger, dual-zone climate, Level-2 ADAS, 7 airbags.
Why this matters:
The EX30 brings luxury EV features at a more accessible price point (for a premium brand). For buyers who want a premium badge, electric drive, and high levels of tech, this might be an appealing option. It also signals a shift in luxury brands: EVs are no longer niche but central to their strategy.
Trends & Takeaways
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SUVs dominate: All of the major launches this month are SUVs or crossover-SUV types. This underscores the continuing consumer preference for higher-riding vehicles with more space and versatility.
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Electrification gaining pace: The launches of the VF6, VF7, and EX30 highlight that EVs are a major focus this season. Whether you’re a first-time EV buyer or upgrading, more choices mean a more competitive market.
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Technology & features becoming baseline: Across many models, features like Level-2 ADAS, panoramic sunroofs, wireless charging, large infotainment screens, and premium upholstery are becoming standard rather than “optional extras”. Brandcar
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Brand strategy matters: Established volume brands are expanding offerings upward (e.g., Maruti Suzuki with the Victoris) while newer/EV-first brands (like VinFast) are entering with strong value propositions. Luxury brands are lowering barriers with entry models (Volvo EX30).
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India & Asia as key markets: Many of these launches are targeting India (and nearby markets) — which means supply chain, localization, service networks will matter for buyers.
What Buyers Should Consider
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Timing & deliveries: When a model launches, initial delivery queues can be longer, and early batches may have integration issues. If you can wait a few months, you might benefit from smoother supply and early user feedback.
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Powertrain choice: Especially for hybrids/EVs — consider real-world range, charging infrastructure (for EVs), and local service support for new models or brands.
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Total cost of ownership: Beyond purchase price, think about running costs, insurance, spare parts, resale value, and for EVs, charging costs. Brandcar
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Service network & parts availability: Especially for less common brands or new entrants, check how strong the local dealership and spare-parts ecosystem is.
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Future-proofing: With rapid changes in vehicle tech (connectivity, ADAS, electrification), look for models that offer software updates, good safety ratings, and long support cycles.
Conclusion
September 2025 is shaping up to be a strong month for new car launches — offering a mix of traditional internal-combustion models, refreshed variants, and bold EV entries. Whether you’re looking for a family SUV, an electrified ride, or a premium badge on a budget, there’s something noteworthy in the market right now. Visit Now
